For Fatheringham, collaboration is a dream come true. “Growing up, I didn’t have anything like that,” the athlete told CNN. At the toy launch event, he saw children, including wheelchair users, “having fun” with the toy. “You can see their faces bright,” he said.
Fatheringham’s wheelchair motocross career began when he went to a skate park when he was just eight years old. Her brother advised her to try to get down on the skate ramp in her wheelchair. After several failed attempts, he finally succeeded.
“Then I gave up everything else and became obsessed with skate parks,” he said.
“What I’ve enjoyed about going to skate parks and what I still enjoy is being able to be as creative as you want,” Foderingham added. “You’re not really upset. If you’re upset, you’re not improving.”
The athlete says he “couldn’t believe it” when Hot Wheels approached him for a partnership. “My biggest compliment was the desire to have a chair for hot wheels,” he said.
He hopes the toy will help change public perceptions about wheelchairs, showing that even a medical device can be fun and adventurous. “I think (the remote-controlled toy) is great because it really does bring a positive, fun light to something that would otherwise make people very serious.”
Gary Cody, director of Mattel’s Hot Wheels RC and product design for innovation, said he hopes the toy will inspire children to push through the perceived limitations of the past.
“We are excited for our recent collaboration with Aaron ‘Wheels’ Foderingham and for the introduction of our first Hot Wheels R / C wheelchair toy, strengthening our goal of inspiring kids to break boundaries and pursue their dreams, whatever their personal challenges.” Anyway, face it, “Cody said in a statement shared with CNN.
“We worked closely with Aaron to make sure this product was a perfect representation of his wheelchair and a fun toy to play with. We can’t wait to see all the stories that, for the first time, come up one-on-one. Toys. “
